If you’ve ever considered launching your own website or blog, I’m willing to bet you’ve heard of WordPress – an open source content management system (CMS) that revolutionized how everyday people do business and publish content online. In a matter of minutes, anyone can get a hosting account, install WordPress and have a website up and running without being an expert in web development or design.
The platform has been a game changer. Since 2003 it has liberated millions of business owners and aspiring bloggers who would have needed to dig into their pockets for development costs to get an online presence in previous years.
Today, WordPress is one of the largest content management systems on the web. When you consider the reasons below, it’s easy to see why.
1. It’s Free
They say that the best things in life are free. When it comes to WordPress – the CMS platform that powers 30% of the internet – they’re certainly not wrong.
To be clear, WordPress itself is free, hosting to run WordPress is not, but still inexpensive at $6 a month or less. With only needing to purchase hosting to get a site up and running you get access to stacks of great content, themes and more, enabling you the freedom to create an authentic online experience for your customers without having to break the bank.
2. No Need to Code
While HTML, CSS, and PHP can come in handy for more advanced users that require specific functionality on their sites, WordPress is set up so that it’s easy enough for anyone to use. That’s why millions of people around the world with zero coding knowledge or experience log onto the platform every day to seamlessly manage their content output. It has allowed so many people and businesses to create an online presence that may not have otherwise had the means to do so.
3. It’s Easy to Customize
WordPress currently offers users over 18,000 themes and more than 35,000 plugins which they can incorporate into their websites. There are themes for just about any design style users are looking for and plugins to add nearly limitless functionality. Installation of themes or plugins takes a matter of clicks in just minutes.
By offering users with no experience or knowledge in web design the ability to customize their websites, the CMS giant has given millions of users the ability to personalize their websites, blogs, and online stores to match their brand personality and help them create tailor-made experiences for their web visitors.
4. Excellent SEO Assistance
At the beginning of 2018, it was reported that there are approximately 1.3 billion websites on the internet. That number continues to grow daily. WordPress offers built-in SEO (Search Engine Optimization) assistance and third-party plugins to ensure that your website can be easily found by web users. There is a free plugin called Yoast SEO to help ensure your content and site are optimized for search engines.
5. eCommerce Options
WordPress has a great eCommerce plugin called WooCommerce that allows users to sell digital or physical items easily on their websites. It’s free and has an extensive support community. With options for taking payments, shipping items, tax calculations, inventory management and more it makes creating your own online store easier than ever.
6. Community Support
The WordPress community is incredibly knowledgeable and diverse. There’s always a fellow tech-savvy user who is willing to share their experience and expertise to help solve a problem.
WordPress also offers support resources to help new users get started and create functioning websites. In addition, everything in the WordPress plugin and theme directories has a support forum where users can ask questions to get answers from the developers or fellow users.
Join millions of others who have already created great online experiences for their customers or who have built online homes for their content. If your interested in using WordPress to create your own website or blog, WordPress hosting is very affordable.
Now that you know what makes WordPress so great, check out WordPress.com or WordPress.org: What should you choose?